ABOUT MORE IN COMMON
In the UK, our work is best described as being part consultancy and part think tank. We provide a full suite of research services including polling and focus group research; evidence reviews and secondary data analysis; audience mapping and audience strategy; strategic communications strategy and campaign development. More in Common are members of the British Polling Council.
Our work is informed by our ground-breaking segmentation of the British public. This unique values-based lens to our quantitative and qualitative research means we can understand not only what the public thinks on the big challenges facing British society today– but crucially why they think it. Our insights help leaders in government, the media, business, and civil society to develop better strategies and communications– particularly in reaching disengaged communities far from the Westminster/London bubble– and to better navigate tricky and divisive issues.
Over the last year, More in Common has published agenda-setting thought leadership on a whole range of debates facing British society– including exploring the public’s starting points on climate action and tackling crime and anti-social behaviour; understanding how the British public is navigating major debates from trans and gender identity to the conflict in Israel and Palestine to assisted dying; highlighting the public’s expectations on mental health reform and what’s next for the levelling up agenda. Our work is regularly covered in the British press and media and we’ve developed a series of partnerships with broadcasters and newspapers to deliver top-quality research insights. In the General Election this year, we were among Britain’s most accurate pollsters and used our focus group research to put people and public opinion at the centre of coverage of the election campaign.
Through our consultancy, More in Common has also supported dozens of partners with insights and strategic communications support. We’ve helped national institutions such as the BBC, British Library and National Trust to better understand their audiences, we’ve helped partners in government and civil society with the set-up and delivery of the Homes for Ukraine scheme, and we’ve supported a range of partners to test their manifesto ideas from the National Farmers Union to Rethink Mental Illness among many others.
In 2025, More in Common has a range of exciting projects in the pipeline, including:
- Refreshing our core values model with a deeper understanding of the attitudes and worldviews that shape the most important divides in Britain in 2025
- Supporting the aid sector to deliver more effective messages to reach beyond their highly engaged activist base
- Working with video game designers to develop strategic interventions with low-trust groups to tackle disinformation
- Developing new strategies to talk about men’s health issues in ways that avoid culture war traps
- Expanding our international research offer
- Working with national institutions to help them better understand their audiences and users
- Working with with leading transport authorities and think tanks to help navigate backlash against active transport and public transport initiatives
Diversity + Equity + Inclusion
We will have a better chance of uniting divided societies if our team reflects a broad range of social and cultural backgrounds, beliefs, political opinions, and life experiences. We particularly encourage applications from underrepresented and minority communities.
Joining More in Common
- With over 50 staff across five countries, each member of our team makes a vital contribution to our impact, and we put a strong emphasis on team selection and values. We look for people who:
- Are strategic, rigorous, restless, energetic and creative
- Are able to think ahead and get big stuff done
- Are committed to a process of ongoing learning
- Have direct experience with and understand people from different perspectives and backgrounds
- Are excited to do work that works across political divides and that promotes shared national identities
- Are interested in reaching left behind communities
- Are excited to work with heart as well as head
- Want to be part of finding practical solutions