More in Common is a research agency working across the US, UK, Germany, France and Poland to tackle polarisation and division. More in Common leads and supports initiatives to build more united, inclusive, and resilient societies. Our mission is to understand the forces driving us apart, help societies find common ground and bring people together to tackle shared challenges. 

In the UK, our work is best described as being part consultancy and part think tank. We provide a full suite of research services including polling and focus group research; evidence reviews and secondary data analysis; audience mapping and audience strategy; strategic communications strategy and campaign development. More in Common are members of the British Polling Council. 

Our work is informed by our ground-breaking segmentation of the British public. This unique values-based lens to our quantitative and qualitative research means we can understand not only what the public thinks of the big challenges facing British society today – but crucially why they think it. Our insights help leaders in government, the media, business, and civil society to develop better strategies and communications – particularly in reaching disengaged communities far from the Westminster/London bubble – and to better navigate tricky and divisive issues. 

Over the last year, More in Common has published agenda-setting thought leadership on a whole range of debates facing British society – including exploring the public’s starting points on assisted dying and immigration; understanding how the British public is navigating major debates from trans and gender identity to the conflict in Israel and Palestine; and our political research has helped policymakers and politicians understand the dramatic fragmentation of our politics. Our work is regularly covered in the British press and media and we’ve developed a series of partnerships with broadcasters and newspapers to deliver top-quality research insights. In the 2024 General Election, we were among Britain’s most accurate pollsters and used our focus group research to put people and public opinion at the centre of coverage of the election campaign.

Through our consultancy, More in Common has also supported dozens of partners with insights and strategic communications support. We’ve helped national institutions such as the BBC, British Library and National Trust to better understand their audiences, we’ve helped partners in government and civil society with the set-up and delivery of the Homes for Ukraine scheme, and we’ve supported a range of partners to test their policy proposals from the National Farmers Union to Rethink Mental Illness among many others.

In 2026, More in Common has a range of exciting projects in the pipeline, including: 

• Understanding the key dynamics of local elections in England and Scottish and Welsh Parliament elections, and the political landscape continues to fracture.

• Embedding our new Seven Segments with a wider range of organisations, including developing new products and trainings to help people understand the segments.

• A deep dive into our ‘Dissenting Disruptor’ segment who are disillusioned with mainstream politics and driving the rise of Reform UK.

• Working with a range of partners to help them understand their audiences and bring their key policy aims in line with public opinion, on topics ranging from sustainable transport, to international development aid, to social media regulation and more.

• Helping navigate declining trust in institutions, for example exploring why trust in universities and science appears to be falling.

The Analyst will serve as a key member of the UK team, supporting our core areas of research, communications, partnership, and client work. They will help us to develop our technical expertise, with new statistical modelling approaches to understanding public opinion and new software scripts to automate our workflows. The role will be based in our London office Monday-Thursday with Friday at the office or working at home. The postholder will report to our Research and Analysis Manager.

Analysis

• Translating public opinion data into insights for diverse audiences including policymakers, media, and the general public

• Performing analysis using techniques including cluster analysis, multi-level regression modelling, conjoint analysis and MaxDiff analysis

• Telling compelling stories through creative data visualisation

• Proactively expanding the team’s analytical capabilities

Research 

• End-to-end project management for public opinion research projects from design to execution, analysis and presentation of insights

• Conducting quantitative fieldwork including survey drafting and executing advanced survey experiments

• Upholding a culture of best research practice, including supporting global colleagues with research queries

• Continually innovating on More in Common’s research methodologies 

Dissemination and partnerships

• An ability to write well and communicate technical stories to non-technical audiences

• Managing external relationships with clients, partners and research vendors

• Identifying and recruiting new partners and opportunities across business, civil society and the public sector

• Designing insights products to disseminate our insights and research

• Drafting and co-authoring public-facing research reports and briefings

Advanced proficiency coding is a requirement for this role, preferably in R. Candidates who do not have advanced proficiency in coding should consider applying for the Research Associate role.

Beyond this, the following would be an asset:

• Demonstrated expertise extracting meaningful insights from complex data sets

• Strong data visualisation skills, with the ability to communicate insights to diverse audiences

• Good understanding of statistical methods including regression modelling and hypothesis testing

• Keen interest in learning new analytical techniques

• A track record of project management

• Curiosity for understanding and engaging people, and a desire to tell new stories that focus on building upon common ground in Britain today 

• An understanding of the UK political system and a keen interest in current affairs and UK public policy

We understand that not everyone with the required skillset with this role will come from a political background - that is fine! We are more interested in your technical skillset and your willingness to apply it to tackling some of the biggest issues in understanding the forces driving British society apart.

Simultaneously, we are also recruiting for a Research Associate, anyone with skill sets more suited for this role, can apply here 

Competitive salary (£37,000-£47,000) plus excellent benefits including private health insurance, generous leave policy, and a personal learning and growth budget

We will have a better chance of uniting divided societies if our team reflects a broad range of social and cultural backgrounds, beliefs, political opinions, and life experiences. We particularly encourage applications from underrepresented and minority communities.  

More in Common wants to meet the aims and commitments set out in our equality policy. This includes not discriminating under the Equality Act 2010. We will include a set of questions related to this in our email acknowledging your application for this role - this will help us understand the diversity of our job applicants.  Answering these questions are completely voluntary and anonymous. The information provided will be kept confidential and will not be linked to your application. The information is going to be used to help us understand the diversity of our organisation.

The application deadline is at Thursday 27 November 23:59.

Applications should include a short cover letter (max. one page) and a CV.

Please apply following the link below.

Indicative Timeline (please note these dates remain subject to change) 

• Initial conversation with a hiring manager - w/c 1st December 

• Meetings with Team Members and final interviews: w/c 15th December  

• We expect to make an offer to the successful candidate by w/c 22nd December