More in Common is a research agency working across the US, UK, Germany, France and Poland to tackle polarisation and division. More in Common leads and supports initiatives to build more united, inclusive, and resilient societies. Our mission is to understand the forces driving us apart, help societies find common ground and bring people together to tackle shared challenges.
In the UK, our work is best described as being part consultancy and part think tank. We provide a full suite of research services including polling and focus group research; evidence reviews and secondary data analysis; audience mapping and audience strategy; strategic communications strategy and campaign development. More in Common are members of the British Polling Council.
Our work is informed by our ground-breaking segmentation of the British public. This unique values-based lens to our quantitative and qualitative research means we can understand not only what the public thinks of the big challenges facing British society today – but crucially why they think it. Our insights help leaders in government, the media, business, and civil society to develop better strategies and communications – particularly in reaching disengaged communities far from the Westminster/London bubble – and to better navigate tricky and divisive issues.
Over the last year, More in Common has published agenda-setting thought leadership on a whole range of debates facing British society – including exploring the public’s starting points on assisted dying and immigration; understanding how the British public is navigating major debates from trans and gender identity to the conflict in Israel and Palestine; and our political research has helped policymakers and politicians understand the dramatic fragmentation of our politics. Our work is regularly covered in the British press and media and we’ve developed a series of partnerships with broadcasters and newspapers to deliver top-quality research insights. In the 2024 General Election, we were among Britain’s most accurate pollsters and used our focus group research to put people and public opinion at the centre of coverage of the election campaign.
Through our consultancy, More in Common has also supported dozens of partners with insights and strategic communications support. We’ve helped national institutions such as the BBC, British Library and National Trust to better understand their audiences, we’ve helped partners in government and civil society with the set-up and delivery of the Homes for Ukraine scheme, and we’ve supported a range of partners to test their policy proposals from the National Farmers Union to Rethink Mental Illness among many others.
In 2026, More in Common has a range of exciting projects in the pipeline, including:
Understanding the key dynamics of local elections in England and Scottish and Welsh Parliament elections, and the political landscape continues to fracture.
Embedding our new Seven Segments with a wider range of organisations, including developing new products and training offers to help people understand the segments.
A deep dive into our ‘Dissenting Disruptor’ segment who are disillusioned with mainstream politics and driving the rise of Reform UK.
Working with a range of partners to help them understand their audiences and bring their key policy aims in line with public opinion, on topics ranging from sustainable transport, to international development aid, to social media regulation and more.
Helping navigate declining trust in institutions, for example exploring why trust in universities and science appears to be falling.
More in Common is seeking a full-time Research Associate as we grow our team and advance our mission of building a more united and inclusive UK, where all people feel respected, better understood, and share a sense of belonging. More in Common UK is a small team with a start-up culture where everyone is expected to execute a range of responsibilities. The Research Associate will work closely with the UK Team across our core areas of research, communications, partnership, and client work. The Research Associate will serve as a key member of the UK team, working on quantitative and qualitative research projects for our clients and partners and as part of our wider thought leadership, delivering high quality outputs and supporting More in Common’s communications and dissemination work.
The Research Associate role involves:
Research
Support and execute a range of quantitative and qualitative research projects for More in Common’s own thought leadership work and our client/partner work
Work with external research vendors, including for scheduling focus groups and project managing opinion polling research
Analysis, interpretation and manipulation of quantitative data, and willingness to learn how to perform statistical/econometric analysis
End-to-end project management for quantitative and qualitative public opinion research projects from design, execution (drafting surveys and discussion guides, and with time, moderating focus groups), analysis, report writing and presentation of insights (including data analysis)
Drafting and co-authoring public-facing research reports for More in Common and reports and briefings for clients and partners
Partnership / Client management:
Day-to-day support and project management for a range of our client and partner projects
Identifying new partners, clients, and opportunities across various sectors from business to civil society to the public sector
Drafting proposals and responding to tenders for those potential partners and clients and supporting on pitches.
Delivering trainings and briefings for clients and partners drawing on insights from More in Common’s research
Taking responsibility for day-to-day account management on client-facing projects
Producing timely and high-quality outputs and deliverables as agreed with clients and partners
Comms and dissemination
Drafting and developing data briefings and press releases for journalists, conducting data checks, and designing and publishing reports on our website
Drafting op-eds, Twitter threads, blogs and newsletters using More in Common’s insights
Designing and delivering webinars and short insights products to disseminate our latest insights and research to partners and the wider eco-system
We look for great people before we look for specific qualifications and experience - so we are always open to applications from candidates with great potential but limited experience. Nonetheless, the following are the main elements we’re looking for:
The ability to write well and at pace for a range of audiences.
Experience interpreting quantitative and qualitative data and producing outputs that tell a compelling story from this data.
Experience of translating research and insights into reports, briefings, articles or workshops for a range of partners.
Demonstrable ability to understand political issues from a variety of ideologies and viewpoints and a disposition to conduct research from a non-partisan rather than campaigning standpoint.
A willingness to be curious about, rather than critical of, worldviews you disagree with.
Strong communication skills, including the ability to present findings to external stakeholders and conduct meetings with existing and potential clients effectively.
Experience delivering tasks and projects independently and as part of a team - from inception through to delivery and evaluation.
A strong understanding of the UK political system and a keen interest in current affairs and UK public policy.
A hunger for disseminating More in Common’s work, particularly through traditional and social media outlets.
Some professional experience in research, polling, public affairs, policy or strategic consultancy, or civil society is desirable, but not essential - we welcome applications from any background.
With over 70 staff across five countries, each member of our team makes a vital contribution to our impact, and we put a strong emphasis on team selection and values. We look for people who:
Are curious, rigorous, restless, energetic and creative
Are able to think ahead and get big stuff done
Are committed to a process of ongoing learning
Have direct experience with and understand people from different perspectives and backgrounds
Are excited to do work that works across political divides and that promotes shared national identities
Are interested in reaching left behind communities
Are excited to work with heart as well as head
Want to be part of finding practical solutions
Competitive salary (£33,000-£40,000) and excellent benefits along with generous leave policy. Personal learning and growth budget.
We will have a better chance of uniting divided societies if our team reflects a broad range of social and cultural backgrounds, beliefs, political opinions, and life experiences. We particularly encourage applications from underrepresented and minority communities.
The application deadline is Sunday 8 March, 11:59pm.
Applications should include a covering letter (max two pages) and a CV. In your covering letter please:
a) describe how you meet some of the qualifications and experiences listed above.
b) write a paragraph (clearly distinguished from the rest of the covering letter) describing a research project you would be interested in doing at More in Common in 2026: what the research would involve, why it interests you and how it fits with More in Common’s aims and priorities.
Indicative timeline (please note these dates remain subject to change):
Initial conversation with a hiring manager - w/c 9th March
Interviews - w/c 16th March